Style is knowing who you are, what you want to say, and not giving a damn.

—Gore Vidal

People often ask me how I became a creative. The truth is simple and not at all poetic. It comes from decades of learning the hard way, with tools both on and off a screen. I can still hear my professor's voice yelling at me to cut the letters out and kern them again. My shoulder still aches from carrying around my Iomega Zip drive in my campus carry-all. I still miss Quark. Flash, I most certainly do not. That kind of training builds an eye that no software can replicate, and no key command can replace. Not because rules are sacred, but because you must know them before you earn the right to rebel against them. It's where taste with discipline is born.

Nearly twenty-five years on, that eye is what I bring to every room. Whether I'm developing brand strategy in a boardroom, art directing a photo shoot, or attempting to prompt an AI model, the instinct is the same. I see what's possible, understand what's at stake, and make something that couldn't have come from anyone else.

Design is how I solve problems, not just how I make things look. The heart of strategy is your brain, your research, your humor, and your point of view. When those things spark, strategy and aesthetics become the same conversation. That has been true for me from the first sketch to whatever follows, and it is what pushes me to be better after all these years.

My work spans brand strategy, identity, print, environmental, and digital. AI has earned a place in my process as a creative medium, not a substitute for a trained eye. The work I create looks timeless, effortless, and inevitable in retrospect. Getting there usually isn't.

EDUCATION

MFA, Graphic Design, Savannah College of Art and Design — 2008
BS, Advertising/Marketing Communication, Emerson College— 2000

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